The Traffic diary shows you all the key things that any member of staff has on. It can track follow up calls, appointments, jobs and also time and deadlines of jobs. It can highlight sales or new business leads and also keep you abreast of your day. It also shows very clearly how you are doing on time over the week. Traffic will also give you pop ups before appointments, follows ups and work requests.

Traffic has a full integrated CRM system. It can send emails and record calls, and any correspondence with a company or person can be saved against a job. Traffic can record vital information about a company from the source, to its industry or status within your business. You can search and group companies to lists for bulk mail or emailing. You can also record specific rates or terms for a company and track new business opportunities and convert this into business forecasting.

Traffic is also very granular. Not only can you know all the information about a company but it can also hold the key information about the people who work for that company, right down to a person’s birthday, favourite drink, partners name or home address if you need that. You can search all jobs by person and also see all the correspondence with any person.

Traffic’s key function is to manage projects and jobs. It can produce quick estimates, and then output these to templates that you can edit and reflects your look and feel with your fonts, logos and style. You can see your deadlines and also view all of the projects that you are dealing with and the status of these.

Jobs can be broken down and ordered by overrunning, those to bill. Traffic shows the status of any job at a glance included estimated time to complete the job and actual time done. You can also search jobs by job title, client, deadline date and status and also produce reports.

Traffic creates all Purchase Orders, and tracks these on jobs and across clients so you can see all current orders, those missing purchase invoices, or most importantly those that haven’t been charged to clients so never again can you miss costly expenses that should be passed onto the client.

Project Management and scheduling is a key part of running any creative business. It’s critical to be able to view all the milestones of a job or project and when these are due – Traffic can do this easily across all your active jobs.

Seeing what any member of staff has been scheduled to work on is a critical need when you are managing and selling time – Traffic can define who on the team is working on what and then produce a schedule based on the number of allocated hours. You can set jobs to be any colour you need – so as to clearly define key jobs.

Traffic can also handle the very fast studios with work requests rolled up and set to a studio manager. These can be accepted, declined, and in addition you can note or amend them. Work requests works brilliantly in the highly fluid creative environment.

Traffic creates invoices and also holds a general ledger of all sales and purchases. You are able to search on invoices raised, outstanding and part paid. Traffic also has the ability to power push line items and nominal codes into Sage, Quickbooks or MYOB, as well as doing an export to excel.

The powerhouse of any business is its sales management and pipeline and creative businesses are no exception. Traffic can track all sales calls, actions and follow-ups as well as tracking the targets of specific sales people. From the expected to the actual and the won and lost amounts of any sale.

Traffic is set up and installed by our experienced team, however we also give you access to update any of your key company information or settings so you have direct management of all your data. The Sohnar team are on hand to help but if you need to change anything in real time – you can.