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Sohnar, a leading force in creative business systems, announces the availability of their award winning software in the US

8th January 2007

Sohnar, a leading force in creative business systems, announces the availability of their award winning software in the US. Sohnar has revolutionized many UK creative businesses with Traffic T9, a business system for designers, by designers. After being contacted by US based creatives Perry & Banks, Sohnar collaborated with them to create a system tailored for the needs of North American customers.

Traffic T9 has been developed as a management system to help design based businesses manage their prosperity. It goes beyond a simple job-bagging system, Traffic T9 manages all aspects of the creative business. It takes laborious tasks like time sheets, estimating, contact management, expenses and invoicing, and streamlines the process. This assures consistent service with massively reduced effort, letting creative people have more time to be creative.

Traffic has been endorsed by the Design Business Association in the UK, won the FileMaker Developer of the Year award, followed by five star and five mouse ratings from Macworld and MacUser respectively. In fact the latest version of Traffic both Macworld and MacUser reaffirmed the five star/mouse quality for a second time.

Sohnar Traffic T9 is a cross platform solution, running on local servers accessed by clients from either Mac or PC. Each installation is customized to the needs of the client, and training is given to the staff. Built on a FileMaker base, it runs identically on both Mac and PC.

The US launch of Traffic T9 is the result of months of work with Perry & Banks to make sure it kept the functionality of the original version, but localized to use US tax, currency and most importantly terminology. When Perry & Banks found Sohnar, they realized that it was an important leap forward in what was available for the market. Now Perry & Banks are resellers of the system in the US.

Dan St Peter, Director of Digital Workflow at Perry & Banks had this to say about Sohnar Traffic T9.

"After a competitive analysis of over 20 different software solutions, Traffic was the hands-down, clear-cut winner for PB. Its great-looking user interface, technology platform, comprehensive functionality and customizable features are superior. And Traffic's integrated, enterprise-level workflow management has improved the efficiency of our operations, helping us track productivity and maximize profitability. On top of developing great software, Sohnar has been fantastic to work with - they are responsive, smart and really understand our business."

Tracey Shirtcliff, Managing Director of Sohnar said,
"We feel very excited to have been able to work with Perry & Banks to make this system as great for the USA as it is in the UK. With so many creative businesses making do with ad hoc systems built piecemeal from Excel spreadsheets and email, the time is right for Traffic T9."

"Once you eliminate the waste of effort and resources involved in the inefficiencies of accepted practices, it's easy to maximize the prosperity of a business. Traffic T9 is a robust, thoughtful and thorough product, and of course with so many designers involved, it looks beautiful too."